Divinee luxury wine extract hair care collection

Wine Extract Hair Care by Celebrity Stylist John Blaine

The Power
of Nature

Harnessing the extraordinary power of polyphenols and resveratrol from organic wine extract to restore, heal, and transform your hair.

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The Collection

Three Steps to Radiance

Effective Cleansing & Oxidation Neutralizer

The Shampoo

Every strand tells a story of renewal. From the moment the lather touches your hair, the Wine Extract begins its work — absorbing deep into the shaft, seeking out and neutralizing the oxidation damage that dulls your color and weakens your strands. What emerges is not merely clean hair, but hair that has been fundamentally restored. Blondes rediscover their brightness. Brunettes find a richness they thought was lost. The transformation is visible from the very first wash.

$44.99View Details

The Daily Must

The Conditioner

There is a quiet confidence that comes from knowing your hair is truly nourished — not weighed down, not coated in silicone, but genuinely healed from within. Our conditioner achieves what most cannot: delivering enormous restorative power in a formula so lightweight that even the finest hair feels liberated rather than burdened. Two to three minutes is all it asks. What it gives back lasts all day — a softness that invites touch, a sheen that catches light, and a strength that endures.

$44.99View Details

Deep Healing Power

The Mask

This is the ritual that changes everything. Our most concentrated formula carries the highest level of polyphenols of any product in the collection — a potency that you can feel the moment it meets your hair. Once or twice a week, you give your hair something extraordinary: a deep, penetrating restoration that works at the cellular level. By the second week, the difference is not subtle. It is the kind of transformation that makes people ask what you have changed. The answer is simple — you gave your hair what it has always deserved.

$49.99View Details

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The Science

Why Wine Extract

Harvard Medical School research has confirmed that polyphenols and resveratrol — the key compounds in organic wine extract — possess antioxidant properties 20 times more powerful than Vitamin C and 50 times more powerful than Vitamin E. These super nutrients penetrate the hair shaft at a cellular level, neutralizing oxidation damage and stimulating natural repair processes.

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20×More powerful than Vitamin C

50×More powerful than Vitamin E

B1-B12Full spectrum B vitamins

Our Story

Crafted by John Blaine

With over 25 years as a celebrity hairstylist in Los Angeles, John Blaine has worked with the most recognized names in entertainment. His journey to creating Divinee began with a simple observation: the most expensive products on the market were failing his clients. The answer, he discovered, was not in a laboratory — it was in a vineyard.

Today, Divinee is crafted in Sun Valley, California, using organic wine extract from Mediterranean vineyards — a formula that took two decades to perfect.

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John Blaine — celebrity stylist and founder of Divinee

The Complete Ritual

The Divinee Collection

Experience the full power of wine extract with our complete three-step ritual. The Shampoo cleanses and neutralizes, the Conditioner heals and protects, and the Mask delivers deep concentrated restoration. Together, they transform your hair from the inside out.

$139.97Complete Set

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Testimonials

What They're Saying

"After just one wash, my hair felt completely different. The shine was unreal — my colorist asked what I changed."

Alexandra M.

Verified Buyer

"I've tried every luxury brand out there. Oribe, Kerastase, you name it. Divinee is in a league of its own."

Rachel S.

Professional Stylist

"My blonde hair was getting brassy and dull. Two weeks with Divinee and it's brighter than when I left the salon."

Sophia L.