Effective Cleansing & Oxidation Neutralizer
The Shampoo
The Divinee Shampoo is the foundation of our three-step wine extract ritual. Formulated with the highest quality organic wine extract from Mediterranean vineyards, each wash delivers a concentrated dose of polyphenols directly into the hair shaft. Unlike conventional shampoos that strip natural oils, our formula cleanses while simultaneously repairing — neutralizing the oxidation damage that causes color fading, dullness, and brittleness. The result is hair that is not just clean, but genuinely restored from within. Celebrity stylist John Blaine developed this formula over two decades of perfecting the ideal balance of super nutrients, and it remains the product he recommends to every single client who sits in his chair.
“I recommend this for every client — it's the foundation of healthy hair. Use daily for color-treated hair to preserve vibrancy and prevent brassiness.”
— John Blaine, Celebrity Stylist
How to Use
Apply a generous amount to wet hair. Massage into the scalp and through the lengths for 60 seconds, allowing the wine extract polyphenols to absorb into the hair shaft. Rinse thoroughly. For optimal results, follow with The Conditioner. Safe for daily use on all hair types, including color-treated, keratin-treated, and chemically processed hair.
Key Ingredients
Sustainability & Origin
Organic grapes sourced from pesticide-free Mediterranean vineyards. Cold-pressed extraction preserves maximum polyphenol potency. Recyclable packaging.
Frequently Asked Questions
Customer Reviews
What Our Clients Say
My colorist noticed the difference
After just one wash, my hair felt completely different. The shine was unreal — my colorist asked what I changed. I've been using luxury shampoos for years and nothing compares to how this makes my hair feel.
Worth every penny
I was skeptical about the price point, but this shampoo has completely replaced my Oribe. My hair is softer, shinier, and the wine extract scent is absolutely intoxicating. It lathers beautifully and a little goes a long way.
Real Results
The Transformation
Results after 14 days of the complete Divinee ritual. Individual results may vary.
Complete the Ritual
